With Reddit on the rise, it is the perfect time to launch a marketing campaign on this platform, as more and more people will continue to flok to this social media site. In May of 2022, Reddit reported a staggering 1.7 billion monthly active users, now measuring up to more known social media platforms like Twitter regarding user counts. Just imagine what a carefully crafted marketing campaign can do for your brand. This is dramatically evident in the infamous “ GameStop/Reddit/Wallstreet” incident of 2021, where Redditors managed to raise the price of a small gaming store’s stock price to over 400% of its original value.Īnd that’s without a marketer’s involvement. Influence that extends far past the platform’s four walls, reaching into mainstream media. We’ve seen how much influence Reddit and its users have cultivated in recent years. Even if it is a complicated process doing so. Well, there are several factors that make Reddit the perfect place to gain new customers and get people to notice your brand. Now, you might be wondering why you should try to use Reddit as a marketing channel if it is so difficult to get right? Read more Why Use Reddit as a Marketing Channel? Today, we’re covering why Reddit marketing is so valuable, some of the top tactics to use in your Reddit marketing strategy, and a full round-up of the best Reddit marketing agencies to work with!

So how do you navigate your Reddit marketing and what are the best strategies to use?

While this means you can find highly targeted niche audiences that are even more highly engaged… It also means that you can’t use generic strategies for all Reddit audiences, and you certainly can’t use the strategies you’ve been using on Facebook and Instagram! What’s more, Reddit is broken up into niche communities called subreddits, each centering around a specific topic, each with its own rules and guidelines. Reddit functions completely differently to most social platforms as it is part forum, part promotion site, and part news site.

And this very active and vocal set of users doesn’t like intrusive advertisements and promotions at all! Reddit’s influence is everywhere, just under the surface, and often infiltrating mainstream media and other social media platforms. But unlike other social media platforms, Reddit needs a more strategic, delicate approach. Reddit marketing is far more complicated than your average social media platform, and sometimes that means you need to bring in the professionals to get you on the right track! By Adrienne Bosch 21 minute read Marketing Agencies

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